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Branding and content creation on social media

V. Copenhagen School of Entrepreneurship & Iværksætterdanmark

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Improve your business' presence on social media through curated content and a well defined branding strategy. Get a grip on your social media strategy, your target group and your key messages. After the course you will know how to create inspirational and curated content and you will know how to bui...

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Improve your business' presence on social media through curated content and a well defined branding strategy. Get a grip on your social media strategy, your target group and your key messages. After the course you will know how to create inspirational and curated content and you will know how to build your branding strategy on social media.

The course is for entrepreneurs that want to know more about content creation on social media. You do not have to be CVR-registered but if you are, your business can’t have been founded before 30/8/2016. 

 Apart from your time and enthusiasm the course is free of charge.  

If you can picture yourself in the following this course is just right for you: 

You want to find your tone of voice, you are keen on defining your brand and you seek inspiration for developing a branding strategy on social media. On this course you will be taught how to find the purpose of your business and how you can communicate it to your audience on social media. You will also get hands-on practice with reels. During the course you'll be introduced to:

  • How to create a content strategy that can engage and inspire your target audience.
  • How to develop a clear tone of voice.
  • How to measure your efforts on social media.
  • How to understand the digital behavior of your customers.

You guide on the journey from good idea to great business 

Mette Willert has more than 10 years of experience working with branding and content creation on social media. She has worked as community manager and content strategist in DSB and has been responsible for their social media strategy and the production of content to their social media. As an entrepreneur she has worked with small and big companies such as Petersen Tegl, Københavns Kommune, Kinnarps, VisitCopenhagen etc. Mette also has a strong background in teaching and she is teaching at DMJX as well as CBS where she is teaching the course ’Applied social media management’ on BA-level.

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